Concentrated fabric softener
Concentrated fabric softener — softness and suppleness, extra protection for fabrics and long-lasting freshness, with a premium fragrance. The large 4.8 L format: up to 160 washes.
- ▸Concentrated — up to 160 washes, high perceived value.
- ▸Long-lasting fragrance, the main repurchase driver.
- ▸High-margin add-on, next to detergent.
A product that works for your shelf.
Softener is added alongside detergent — an add-on on the highest-rotation staple.
Concentrated, up to 160 washes → high perceived value and good add-on margin.
Lasting fragrance sells: a shelf sample lifts conversion against national brands.
The highest-rotation staple in the category — exactly where own-brand takes the most volume from national brands.
You set the shelf price. You keep the difference.
- 01You get the very. purchase price on the offer, matched to your volume.
- 02Margin per unit = your shelf price − the purchase price.
- 03Same demand and rotation as the national brand — but the margin stays with you.
Same category. Same need. Different margin.
| National brand | very. | |
|---|---|---|
| Shopper demand | Same | Same |
| Category rotation | Same | Same |
| Who sets the shelf price | The brand | You |
| Margin per unit | Fixed for you | Set by you |
| Exclusivity (own brand) | No | Yes |
| Premium packaging | Yes | Yes |
The laundry shopper who adds softener alongside detergent; fragrance-driven.
List the product under the very brand — shelf-ready — or put your own brand on the same formula. You choose the name, packaging and sizes. Ask us about MOQs for custom labelling.
FAQ
Stocked together
