Liquid detergent · Whites
Liquid detergent for white laundry — flawless, bright whites, deep cleaning with a premium fragrance and protected fibres. The large 4.8 L format: up to 160 washes.
- ▸160 washes in the large format — minimal cost per wash.
- ▸Premium fragrance — quality perception above price.
- ▸Two formats (4.8 L and 900 ml) for any basket.
A product that works for your shelf.
Liquid detergent — the highest-rotation staple; the 4.8 L format covers core demand.
Up to 160 washes → unbeatable cost-per-wash, high basket value on the shelf.
Where own-brand takes the most volume from national brands → margin on the same shelf.
The highest-rotation staple in the category — exactly where own-brand takes the most volume from national brands.
You set the shelf price. You keep the difference.
- 01You get the very. purchase price on the offer, matched to your volume.
- 02Margin per unit = your shelf price − the purchase price.
- 03Same demand and rotation as the national brand — but the margin stays with you.
Same category. Same need. Different margin.
| National brand | very. | |
|---|---|---|
| Shopper demand | Same | Same |
| Category rotation | Same | Same |
| Who sets the shelf price | The brand | You |
| Margin per unit | Fixed for you | Set by you |
| Exclusivity (own brand) | No | Yes |
| Premium packaging | Yes | Yes |
Larger families and price-sensitive shoppers; completes the capsule shelf.
List the product under the very brand — shelf-ready — or put your own brand on the same formula. You choose the name, packaging and sizes. Ask us about MOQs for custom labelling.
FAQ
Stocked together
