Liquid detergent · Colour & black
Liquid detergent for coloured and black laundry — protects colours and black, deep cleaning with a premium fragrance. The large 4.8 L format: up to 160 washes.
- ▸Colour & black protection — a strong conversion hook.
- ▸160 washes in the large format, minimal cost per wash.
- ▸The natural pair to the whites detergent.
A product that works for your shelf.
The natural pair to the whites detergent — doubles the brand's space on the highest-rotation shelf.
Up to 160 washes → minimal cost-per-wash and high perceived value.
“Black protection” is a strong hook → own-brand takes volume from national brands.
The highest-rotation staple in the category — exactly where own-brand takes the most volume from national brands.
You set the shelf price. You keep the difference.
- 01You get the very. purchase price on the offer, matched to your volume.
- 02Margin per unit = your shelf price − the purchase price.
- 03Same demand and rotation as the national brand — but the margin stays with you.
Same category. Same need. Different margin.
| National brand | very. | |
|---|---|---|
| Shopper demand | Same | Same |
| Category rotation | Same | Same |
| Who sets the shelf price | The brand | You |
| Margin per unit | Fixed for you | Set by you |
| Exclusivity (own brand) | No | Yes |
| Premium packaging | Yes | Yes |
Households with coloured and black clothes; the shopper after colour protection.
List the product under the very brand — shelf-ready — or put your own brand on the same formula. You choose the name, packaging and sizes. Ask us about MOQs for custom labelling.
FAQ
Stocked together
